HOW IT BEGAN

Putting new emphasis in outreach


Clint Olivier brought in Sultana Media to spearhead the campaign's communications strategy – from earned media to digital – in flipping a Democratic stronghold seat in the California State Assembly.

Working with the Fresno City Councilman and former broadcaster, we relentlessly pushed for visibility in the Fresno media market to increase name identification. To match our earned media muscle on the digital front, our efforts centered on producing fresh, creative content that would generate the highest engagement with voters.

13,508

Pageviews

1,417

Likes on Facebook

4

Microsites Built

FEATURED CREATIVE

The Power of Raindrops


Against the backdrop of one of the most devastating droughts in California history, Sultana produced a spot that focused on the heightened emotional appeal of the Central Valley's water crisis and its impact beyond the polls, but to the entire world.

Ready to send a message? Let’s work together.

ServicesStrategic Communications, Digital Management, Media ProductionYear2015-2016Linkwww.clintolivier.com